Category Archives: Brand and Content Strategy
Top 3 marketing tips for startups during a crisis
We really don’t want to get into ‘why marketing’ and ‘why startups’ right now, do we? Let’s skip the set-up and just jump right into the topic. What problems would your startup’s inside sales or marketing teams face during a crisis? I conducted a small on-call and on-chat survey with some local, glocal, and someContinue reading “Top 3 marketing tips for startups during a crisis”
3 Ways to Break the Daily Clutter: “Can We Go to The Next Level, Please?”
We are too focused on creating extravagance (read: iPhone X) rather than creating qualified and lasting applications of technology.
7 Must-Knows for any Entrepreneur Starting-up
As a leader, you must be decisive, assertive, motivated, and inspiring. To be all this at all times, you need to, from time-to-time, look to your mentors for wisdom.
Uber Eats – Zomato Case Study – Breaking Top Myths
Uber Eats and Zomato case study – Let’s break the top 3 Indian market myths to set a path for companies like Amazon and Reliance Jio.
If you’re not paying for the product, you are the product!
“If you are not paying for it, you’re not the customer; you’re the product being sold.”
Came across this raw and hitting idea online, tracked it back to an Andrew Lewis who’s become famous with it, being mass-retweeted.
In a New York Minute – Making Sense of an Impatient Universe
Growing up, there was a time when I wrote to my distant relatives. Went over to the local post office to send it out. It was an exciting experience. Even the later part of waiting for the ‘possible’ reply was thrilling. It was a neat moment wrapped in a little envelope. It was quite convenientContinue reading “In a New York Minute – Making Sense of an Impatient Universe”
Study finds Facebook, Instagram key for influence
Thought there has been some clapback against social media in the wake of the Cambridge Analytica scandal in the spring, most consumers continue to go to Facebook, Twitter, Instagram, and others for their news, fun family/friend pictures, and in many cases to find new product information. That, in part, is why Facebook and Instagram are key for brands needing the help of influencers.
Softbank to sell 21% Flipkart stake. Now, here’s what comes next!
Softbank agreed to sell its whole stake at Flipkart (21%) fetching in around $4 billion, up from its initial $2.5 billion investment in the e-commerce giant. What does this mean for the e-commerce landscape in one of the fastest growing global markets? E-commerce in India is set to hit $64 billion by 2020 and $200Continue reading “Softbank to sell 21% Flipkart stake. Now, here’s what comes next!”
Top 5 Motivational Answers on Quora by Kahani Happens Author
What are the most common life mistakes young people make?
The most common mistake would be the regret of making a mistake. Young people, and even some senior executives, are afraid of making mistakes. Such things really hold you down.
kahani happens 