The prospect is evaluating the solution, and at the same time they are evaluating what choosing the solution will mean for them. Those are two separate questions, and they sit close together.
Category Archives: Content universe
10 points to boost website and social content management
Know what you are selling and who’s buying. Most websites don’t have a clear ‘intent’ and ‘content’ alignment. Ever land on a website and think to yourself, ‘What do these people really sell?’. That’s more common than you think. Marketers get bogged down in the language and the SEO and fluff up the page withContinue reading “10 points to boost website and social content management”
