The prospect is evaluating the solution, and at the same time they are evaluating what choosing the solution will mean for them. Those are two separate questions, and they sit close together.
Tag Archives: Marketing
10 points to boost website and social content management
Know what you are selling and who’s buying. Most websites don’t have a clear ‘intent’ and ‘content’ alignment. Ever land on a website and think to yourself, ‘What do these people really sell?’. That’s more common than you think. Marketers get bogged down in the language and the SEO and fluff up the page withContinue reading “10 points to boost website and social content management”
Top 3 marketing tips for startups during a crisis
We really don’t want to get into ‘why marketing’ and ‘why startups’ right now, do we? Let’s skip the set-up and just jump right into the topic. What problems would your startup’s inside sales or marketing teams face during a crisis? I conducted a small on-call and on-chat survey with some local, glocal, and someContinue reading “Top 3 marketing tips for startups during a crisis”
3 Ways to Break the Daily Clutter: “Can We Go to The Next Level, Please?”
We are too focused on creating extravagance (read: iPhone X) rather than creating qualified and lasting applications of technology.
Uber Eats – Zomato Case Study – Breaking Top Myths
Uber Eats and Zomato case study – Let’s break the top 3 Indian market myths to set a path for companies like Amazon and Reliance Jio.
Study finds Facebook, Instagram key for influence
Thought there has been some clapback against social media in the wake of the Cambridge Analytica scandal in the spring, most consumers continue to go to Facebook, Twitter, Instagram, and others for their news, fun family/friend pictures, and in many cases to find new product information. That, in part, is why Facebook and Instagram are key for brands needing the help of influencers.
