Know what you are selling and who’s buying. Most websites don’t have a clear ‘intent’ and ‘content’ alignment. Ever land on a website and think to yourself, ‘What do these people really sell?’. That’s more common than you think. Marketers get bogged down in the language and the SEO and fluff up the page with so many keywords that it looks no more than a thesaurus. If your target audience can’t relate their problem with your solution, then there’s no point to the extravagant website.
Conduct a thorough keyword analysis. Do this after you are clear with your intent and content, not before. You must have a faint idea of how and what your TA is searching.
Check out a few competitor websites. Get a feel of how they talk. Don’t go overboard here. The one you like might not be the most famous or successful one.
Now structure the website in the simplest form focusing on the ‘user journey’. Every click must give some information or salvation. Don’t put empty clicks anywhere (where people click twice or thrice to get to what their destination).
Use short and action-oriented language. Be straight-up with your offering.
Keep your blogs rolling. That’s the dynamic part of your website. Never underestimate the power of a good blog page.
Build your social media audience. You must pull views from somewhere and until you get to a healthy direct traffic mix, you must ‘pull’ your audience. To achieve this, you must build your social media community (namely LinkedIn, Twitter, Quora, Facebook, Instagram, etc.).
Pick a brand and content theme and stick to it across your website and social pages. Slowly, but surely, ‘own’ this theme. That’s when you will be considered a thought leader.
You won’t jump from 1000 views to 10,000 views in a day. There are no get rich quick schemes. But content is all about quality and momentum. Keep the content flowing and you will reach there sooner than you think.
Put in money on your social accounts and your website (GDN) only when you achieve a significant (steady) momentum. That’s the only way you would scale. If you don’t time your monetary plug-ins well, then you would find yourself ‘dependent’ on them more often.
kahani happens 